Why is organic body care so important? That is because your skin is your largest organ. Often we are so concerned with what we are putting in our bodies, that we don't think about what we are putting on our bodies. Just as fatty and processed foods have negative impacts on our internal organs, harsh ingredient-filled body care products have negative impacts on our skin. At Natural Way Organics we created an amazing organic shampoo, as well as many more natural organic products. We are constantly researching and developing new products, so be on the lookout!